Ethologist and evolutionary biologist have long appreciated the role of intraspecific trait variation, but wildlife ecologists have historically considered intraspecific variation noise surrounding an adaptive mean. Further, behavioral ecologists understand the importance of social and asocial learning in the development of behavior, but the notion that many fitness enhancing behaviors (e.g., habitat selection, diet selection, migration) may be predominately shaped by learning and cultural transmission across generations rather than derived via natural selection of genes is a novel notion. Dr. Jesmer and the WERC Lab quantify infraspecific variation in foraging and movement behavior and ask if (1) such variation is the product of plasticity or cultural transmission, and (2) if such variation improves the adaptive capacity of wildlife populations.